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Service Revenue and Upsell Marketing
Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”). I’m seeing ever-growing interest from business customers in subscription pricing and online services,...
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Strategic Pricing (MIT Sloan School)
Rich Mironov gave a talk at MIT’s Sloan School of Management on “Strategic Pricing for Start-ups, New Products and Innovations.” This was for Sloan/MIT students and community members only, hosted by...
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Strategic Pricing for Start-Ups and New Products
Rich Mironov led a discussion for SDForum’s Marketing SIG and Start-up SIG What: “Strategic Pricing for Start-ups, New Products and Innovations” When: April 20th, 630PM – 9PM Where: Orrick, Herrington...
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Kindle version of “Art of Product Management”
Rich Mironov’s “Art of Product Management” has been converted to Amazon’s Kindle format, and is now available for download. Get the Kindle version here or the paper version here. From the original book...
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New (old) role, new (old) website, new (old) city
Many folks have noticed (and commented) that I’m again working and writing under the “Mironov Consulting” banner. Here’s some background on this transition. I was a Principal at Mironov Consulting...
View ArticleThree Product Challenges for Early-Stage Entrepreneurs
Rich Mironov led a clinic on product management concepts for very early-stage start-ups (1 to 3 employees), hosted by Agile Entrepreneurs. Three Product Challenges for Early-Stage Entrepreneurs View...
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Santa Clara MBA Lecture on PM and NPD
Prof. Kumar Sarangee of Santa Clara’s Leavey School of Business invited Rich Mironov to be a guest lecturer for his Product Market Planning and Strategy class. SCU’s Evening MBA program attracts some...
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CAPE Business Plan Competition at SCU
The California Program for Entrepreneurship (CAPE) is an initiative of the Leavey School of Business at Santa Clara University. The CAPE provides education and mentoring to emerging entrepreneurs to...
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Social Entrepreneurship
I got an early look at allthis – a community of people using their talents, skills, and social connections to support their favorite causes. Hope that you’ll visit as well, and participate if the...
View ArticleVideo: Product Management and Startups
Magnus Billgren (Tolpagorni) and Rich Mironov talk about the very earliest-stage startups and their need for product management thinking — even if they are too small to have a dedicated person...
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